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1

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi and Wayne S. DeSarbo

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 718 KB

english, 1993

2

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald Van Heerde, Kristiaan Helsen and Marnik G. Dekimpe

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 3.67 MB

english, 2007

3

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Van Heerde, Harald, Helsen, Kristiaan, Dekimpe, Marnik G.

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 239 KB

english, 2007

4

Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis

Zhao, Yi, Zhao, Ying, Helsen, Kristiaan

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 559 KB

english, 2011

5

Weathering product-harm crises

Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen

Journal:

Journal of the Academy of Marketing Science

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

6

Competitive Reactions to Market Entry: Explaining Interfirm Differences

Gatignon, Hubert, Anderson, Erin, Helsen, Kristiaan

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 1.77 MB

english, 1989

7

Toward an understanding of price wars: Their nature and how they erupt

Oliver P Heil, Kristiaan Helsen

Journal:

International Journal of Research in Marketing

Year:

2001

Language:

english

File:

PDF, 117 KB

english, 2001

8

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Kristiaan Helsen and David C. Schmittlein

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 626 KB

english, 1993

9

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Helsen, Kristiaan, Jedidi, Kamel, DeSarbo, Wayne S.

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 1.58 MB

english, 1993

10

Competitive Reactions to Market Entry: Explaining Interfirm Differences

Hubert Gatignon, Erin Anderson and Kristiaan Helsen

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 2.33 MB

english, 1989

11

Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study

Paul E. Green and Kristiaan Helsen

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 926 KB

english, 1989

12

Some Characterizations of Stockpiling Behavior under Uncertainty

Kristiaan Helsen and David C. Schmittlein

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 882 KB

english, 1992

13

Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study

Green, Paul E., Helsen, Kristiaan

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 731 KB

english, 1989

14

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Helsen, Kristiaan, Schmittlein, David C.

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 1.33 MB

english, 1993

15

Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers

Kristiaan Helsen, David Schmittlein

Journal:

European Journal of Operational Research

Year:

1994

Language:

english

File:

PDF, 1.28 MB

english, 1994

16

Conjoint Internal Validity Under Alternative Profile Presentations

Paul E. Green, Kristiaan Helsen and Bruce Shandler

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 241 KB

english, 1988

17

A Computational Study of Replicated Clustering with an Application to Market Segmentation

Kristiaan Helsen, Paul E. Green

Journal:

Decision Sciences

Year:

1991

Language:

english

File:

PDF, 1.04 MB

english, 1991

18

Weathering Product-Harm Crises

Cleeren, Kathleen, Dekimpe, M. G., Helsen, Kristiaan

Journal:

SSRN Electronic Journal

Year:

2006

Language:

english

File:

PDF, 388 KB

english, 2006

19

Conjoint Internal Validity Under Alternative Profile Presentations

Green, Paul E., Helsen, Kristiaan, Shandler, Bruce

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 489 KB

english, 1988

20

Some characterizations of stockpiling behavior under uncertainty

Kristiaan Helsen, David C. Schmittlein

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 712 KB

english, 1992

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